Women’s sport is on the rise, and it offers great opportunities for sponsorship.
In the UK this year  we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the women’s rugby world cup, and many other examples. Continue reading
Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport
Tagged cricket, England, Jana-Kate Richards, Kia, Kitsons, LPGA, Northern Ireland, soccer, sports, This Girl Can, Torquay, Torquay United, Torquay United Ladies FC, Women in Sport, Women's Rugby World Cup, Women's Super League
Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales.
As the editor / publisher of a small, independent magazine, the publication’s recent 25th anniversary gave me cause to reflect on the changes – and challenges – we’ve faced since we launched in 1992. Continue reading
Posted in Association Football / soccer, Business, Football, Magazines, Marketing, Media, Sport, Uncategorized
Tagged Arts Council of Wales, David Collins, Welsh Books Council, Welsh Football
Top-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes set the moral tone for their sport. Continue reading
Posted in Ice hockey, Media, Politics, Sport
Tagged Fatima Al Ali, games, hockey, Hockey Canada, Hockey Is For Everyone, LGBTQ, National Hockey League, NHL, RISE, soccer, tennis, United Arab Emirates, USA Hockey, Washington Capitals, You Can Play
We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth of parkrun? Our senior consultant Andrew Weltch, a regular parkrunner himself, looks at the Saturday morning phenomenon. Continue reading