Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship.

In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the women’s rugby world cup, and many other examples.

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Challenges and changes: How an independent soccer magazine defied the prophets of doom

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales.

As the editor / publisher of a small, independent magazine, the publication’s recent 25^th anniversary gave me cause to reflect on the changes – and challenges – we’ve faced since we launched in 1992.

Fatima joins the Capitals – because hockey is for everyone

Top-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes set the moral tone for their sport.

Welcome to parkrun – the Saturday morning phenomenon

We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth of parkrun? Our senior consultant Andrew Weltch, a regular parkrunner himself, looks at the Saturday morning phenomenon.

How well do big brands communicate sustainability?

Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

Lights! Camera! Action! We’re in the movie business

We have long been renowned for our excellent work in the worlds of sport, education and business; but now we’re in the movies too!

While we continue to work across a range of sectors, helping clients develop and communicate their messages through publications, social media, event management, PR and more, film is our newest and fastest-growing field.

Social media – Rhinos show how to win when you lose

Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher.

Running a sport club’s social media channels is easy after a win.  It’s what you do after a loss that matters most.