For Dutch women’s soccer, something was even bigger than winning Euro 2017

Guest post by Emma Coolen, would-be professional soccer player, whose ambition is to be part of the Netherlands squad for the 2019 World Cup.

‘Come on ladies. Make us proud. Show the entire country what you are capable of!’, I wrote on my blog on July 16th, earlier this year [2017]. Continue reading

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Reaching out to leverage synergies? Please don’t!

Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.

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Three reasons to sponsor women’s sport

Jana pres Aug 2017Women’s sport is on the rise, and it offers great opportunities for sponsorship.

In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the women’s rugby world cup, and many other examples. Continue reading

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Challenges and changes: How an independent soccer magazine defied the prophets of doom

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales.

As the editor / publisher of a small, independent magazine, the publication’s recent 25th anniversary gave me cause to reflect on the changes – and challenges – we’ve faced since we launched in 1992. Continue reading

Posted in Association Football / soccer, Business, Football, Magazines, Marketing, Media, Sport, Uncategorized | Tagged , , , | Leave a comment

Fatima joins the Capitals – because hockey is for everyone

fatima-al-aliTop-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes set the moral tone for their sport. Continue reading

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Welcome to parkrun – the Saturday morning phenomenon

30656815656_4d3e257704_oWe’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth of parkrun? Our senior consultant Andrew Weltch, a regular parkrunner himself, looks at the Saturday morning phenomenon. Continue reading

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How well do big brands communicate sustainability?

big-brand-report-2016Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

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