Author Archives: weltchmedia
Will GB’s promotion deliver a boost for UK ice hockey?
Great Britain’s sensational promotion to the top flight of world championship ice hockey could give the sport the boost it needs, writes our senior consultant Andrew Weltch. As the lowest ranked team in the IIHF’s Division 1A (the second level), … Continue reading
For Dutch women’s soccer, something was even bigger than winning Euro 2017
Guest post by Emma Coolen, would-be professional soccer player, whose ambition is to be part of the Netherlands squad for the 2019 World Cup. ‘Come on ladies. Make us proud. Show the entire country what you are capable of!’, I wrote … Continue reading
Reaching out to leverage synergies? Please don’t!
Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.
Three reasons to sponsor women’s sport
Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading
Challenges and changes: How an independent soccer magazine defied the prophets of doom
Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading
Fatima joins the Capitals – because hockey is for everyone
Top-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes … Continue reading
