Author Archives: weltchmedia

Three reasons to sponsor women’s sport

Posted on September 4, 2017

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading →

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Challenges and changes: How an independent soccer magazine defied the prophets of doom

Posted on March 31, 2017

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading →

Posted in Association Football / soccer, Business, Football, Magazines, Marketing, Media, Sport, Uncategorized | Tagged , , , | Leave a comment

Fatima joins the Capitals – because hockey is for everyone

Posted on February 23, 2017

Top-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes … Continue reading →

Posted in Ice hockey, Media, Politics, Sport | Tagged , , , , , , , , , , , , , , | 1 Comment

Welcome to parkrun – the Saturday morning phenomenon

Posted on January 12, 2017

We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth … Continue reading →

Posted in Health, Marketing, Running, Sport | Tagged , , , | Leave a comment

How well do big brands communicate sustainability?

Posted on December 22, 2016

Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

Posted in Business, Marketing, Media, Retail, Social media, Sustainability | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Lights! Camera! Action! We’re in the movie business

Posted on October 12, 2016

We have long been renowned for our excellent work in the worlds of sport, education and business; but now we’re in the movies too! While we continue to work across a range of sectors, helping clients develop and communicate their … Continue reading →

Posted in Broadcast, Business, Film, Marketing, Media, Public relations, Social media, Television, Video | Tagged , , , , | 2 Comments

Social media – Rhinos show how to win when you lose

Posted on April 6, 2016

Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher. Running a sport club’s social media channels is easy after a win.  It’s what you do after a loss that matters most.

Posted in Football, Marketing, Rugby league, Social media, Sport | Tagged , , , , | Leave a comment