Author Archives: weltchmedia
Challenges and changes: How an independent soccer magazine defied the prophets of doom
Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading
Fatima joins the Capitals – because hockey is for everyone
Top-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes … Continue reading
Welcome to parkrun – the Saturday morning phenomenon
We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth … Continue reading
How well do big brands communicate sustainability?
Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?
Lights! Camera! Action! We’re in the movie business
We have long been renowned for our excellent work in the worlds of sport, education and business; but now we’re in the movies too! While we continue to work across a range of sectors, helping clients develop and communicate their … Continue reading
Social media – Rhinos show how to win when you lose
Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher. Running a sport club’s social media channels is easy after a win. It’s what you do after a loss that matters most.
Social media has made us all publishers, but not fact-checkers
Social media has succeeded in making us all publishers, but sadly too few of us are fact-checkers – the rise of the phoney meme is evidence of that.
