Author Archives: weltchmedia

Why universities need to communicate well

It is increasingly important for universities to have strong communications and public relations (PR) strategies in place, writes Rachelle Cohen. In this digital age, universities need to ensure they are up-to-date with the latest technology and effective strategies to make … Continue reading

Posted in Uncategorized | 1 Comment

Women’s sports sponsorship has come a long way

Women’s sports sponsorship in the UK has come a long way in the last few decades, writes Rachelle Cohen. In the past, women’s sports were often overlooked and underfunded, with sponsorships and media coverage disproportionately focused on men’s sports. But, … Continue reading

Posted in Business, Marketing, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

The year’s best looking oval track race cars

Which was the best looking car to grace the UK’s oval tracks in 2022? It’s a question we had to ask, after conducting a very non-scientific study to find the best in the USA, writes Andy Weltch. So we asked … Continue reading

Posted in Motor sport, Oval racing, Sport | Tagged , , , , , , , , , , | Leave a comment

Seeking the USA’s best looking short track car

There’s a wonderful account we follow on Twitter called Short Track Pictures, writes Andy Weltch. As the name suggests, it shares photos of short track racing cars. We recently asked the account holder what do they consider the best looking … Continue reading

Posted in Motor sport, Motoring, Oval racing, Speedway, Sport | Tagged , , , , | 2 Comments

Study shows e-scooters five times safer than bikes

A new study has found that e-scooters are a lot safer than many may think – five times safer than bikes, writes Andy Weltch. A report into the safety of e-scooters by The Royal Society for the Prevention of Accidents … Continue reading

Posted in Motoring, Sustainability, Transport | 1 Comment

Warwick joins green carpool network

In common with universities around the world, the UK’s higher education sector is showing its commitment to cutting carbon emissions, writes Andy Weltch. Among the latest initiatives to reach our notice is the University Of Warwick adding Liftango’s climate-positive carpooling services to … Continue reading

Posted in Education, Motoring, Sustainability, Transport | 1 Comment

A new home for Team GB snow sports?

Team GB snow sports could have a new home in the South Wales valleys if an ambitious plan for a major sports and leisure complex goes ahead, writes Andy Weltch. The team behind the proposed Rhydycar West active tourism, sport and … Continue reading

Posted in Design, Sport, Winter sports | 1 Comment

On top of the world at Ipswich

Our senior consultant Andy Weltch reflects on a childhood ambition fulfilled – a visit to the world hot rod championship. For many British kids of my generation, growing up in the ’70s meant the great TV sporting occasions were the … Continue reading

Posted in Motor sport, Motoring, Oval racing, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

New book will inform any runner – and encourage some to go further

Our senior consultant Andrew Weltch reviews a new book with lessons for all runners and inspiration for many. Running is big business these days – a healthy activity which can be done almost anywhere with relatively little specialist kit, it’s … Continue reading

Posted in Health, Running, Sport | Tagged , , , , , , , , , , , | 1 Comment

Glamorgan and 50-over cricket triumph against the odds

Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading

Posted in Cricket, Marketing, Media, Sponsorship, Sport | Tagged , , , , , , , , , , , , | 1 Comment