Monthly Archives: January 2023

Why universities need to communicate well

It is increasingly important for universities to have strong communications and public relations (PR) strategies in place, writes Rachelle Cohen. In this digital age, universities need to ensure they are up-to-date with the latest technology and effective strategies to make … Continue reading

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Women’s sports sponsorship has come a long way

Women’s sports sponsorship in the UK has come a long way in the last few decades, writes Rachelle Cohen. In the past, women’s sports were often overlooked and underfunded, with sponsorships and media coverage disproportionately focused on men’s sports. But, … Continue reading

Posted in Business, Marketing, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment