Tag Archives: Jana-Kate Richards

Women’s sports sponsorship has come a long way

Women’s sports sponsorship in the UK has come a long way in the last few decades, writes Rachelle Cohen. In the past, women’s sports were often overlooked and underfunded, with sponsorships and media coverage disproportionately focused on men’s sports. But, … Continue reading

Posted in Business, Marketing, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | 1 Comment