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Category Archives: Sponsorship
Glamorgan and 50-over cricket triumph against the odds
Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading
Posted in Cricket, Marketing, Media, Sponsorship, Sport
Tagged BBC, cricket, Durham, England and Wales Cricket Board, Essex, First Class Cricket, Glamorgan, Michael Atherton, Nottingham, RL Cup, Royal London Cup, Sky Cricket, The Hundred
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Three reasons to sponsor women’s sport
Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading
Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport
Tagged cricket, England, Jana-Kate Richards, Kia, Kitsons, LPGA, Northern Ireland, soccer, sports, This Girl Can, Torquay, Torquay United, Torquay United Ladies FC, Women in Sport, Women's Rugby World Cup, Women's Super League
1 Comment
Ice hockey’s big weekend stays in Nottingham: good news, but…
The announcement this week that the National Ice Centre in Nottingham is to host ice hockey’s Elite League play-off finals for the next five years should be given a cautious welcome.
Posted in Broadcast, Ice hockey, Media, Sponsorship, Sport, Television, Uncategorized
Tagged arenas, BBC, Cardiff, Cardiff Devils, Elite League, Elite League Ice Hockey, fans, ice hockey, media, Nottingham, Nottingham Panthers, Sky Sports, spectators, Television, TV, UK sport, venues, Wembley, Wembley Arena, winter sports
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In sport, sometimes more is less
For fans of international sport, these may appear to be the best of times. Top-level international competition seems to be taking place all the time. But is that actually a good thing?
Posted in Broadcast, Cricket, Football, Media, Rugby league, Rugby union, Sponsorship, Sport, Television, Uncategorized
Tagged attendance, crowd, football, international sport, Olympics, rugby, rugby league, rugby union, sport, supporters, world championship
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