Category Archives: Sponsorship

Glamorgan and 50-over cricket triumph against the odds

Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading

Posted in Cricket, Marketing, Media, Sponsorship, Sport | Tagged , , , , , , , , , , , , | 1 Comment

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Ice hockey’s big weekend stays in Nottingham: good news, but…

The announcement this week that the National Ice Centre in Nottingham is to host ice hockey’s Elite League play-off finals for the next five years should be given a cautious welcome.

Posted in Broadcast, Ice hockey, Media, Sponsorship, Sport, Television, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

In sport, sometimes more is less

For fans of international sport, these may appear to be the best of times. Top-level international competition seems to be taking place all the time. But is that actually a good thing?

Posted in Broadcast, Cricket, Football, Media, Rugby league, Rugby union, Sponsorship, Sport, Television, Uncategorized | Tagged , , , , , , , , , , | Leave a comment