Category Archives: Marketing

Glamorgan and 50-over cricket triumph against the odds

Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading

Posted in Cricket, Marketing, Media, Sponsorship, Sport | Tagged , , , , , , , , , , , , | 1 Comment

How our training went online – and off

The COVID-19 pandemic has pushed almost everything online – from shopping to business meetings, from parties to plays, writes Andrew Weltch. Although we’ve been working remotely online for years, until 2020, we never considered offering training that way – now … Continue reading

Posted in Business, Education, Marketing, Media, Public relations | Tagged , , , , , , , , , | 1 Comment

What’s in a name? Five teams accused of causing offence with ethnic stereotypes

Our senior consultant Andrew Weltch looks at the recent heightened controversy over some sports teams’ names, accused of reinforcing ethnic stereotypes – and what they’re doing (or not doing) about it. There are all sorts of weird and wonderful names … Continue reading

Posted in American football, Baseball, Business, Canadian, Football, Ice hockey, Marketing, Rugby league, Rugby union, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

It may have a website, but does that university exist?

Our senior correspondent Andrew Weltch issues a warning about fake university websites. At Weltch Media, we’re very familiar with university websites. Higher education is one of our specialist fields, and much of our writing is for clients’ sites. Last year … Continue reading

Posted in Education, Marketing, Media | Tagged , , , , | 1 Comment

Unlocking creative potential in higher education marketing

Guest post by Martyn Edwards, Interim Director, Marketing, Recruitment & International at Swansea University. This is always a pivotal time for higher education marketers – A-level results day [Thursday August 15] signals the start in earnest of Clearing. The well-publicised … Continue reading

Posted in Business, Education, Marketing | 1 Comment

Reaching out to leverage synergies? Please don’t!

Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.

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Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Challenges and changes: How an independent soccer magazine defied the prophets of doom

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading

Posted in Association Football / soccer, Business, Football, Magazines, Marketing, Media, Sport, Uncategorized | Tagged , , , | Leave a comment

Welcome to parkrun – the Saturday morning phenomenon

We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth … Continue reading

Posted in Health, Marketing, Running, Sport | Tagged , , , | 2 Comments

How well do big brands communicate sustainability?

Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

Posted in Business, Marketing, Media, Retail, Social media, Sustainability | Tagged , , , , , , , , , , , , , , , , | Leave a comment