Category Archives: Marketing

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Challenges and changes: How an independent soccer magazine defied the prophets of doom

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading

Posted in Association Football / soccer, Business, Football, Magazines, Marketing, Media, Sport, Uncategorized | Tagged , , , | Leave a comment

Welcome to parkrun – the Saturday morning phenomenon

We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth … Continue reading

Posted in Health, Marketing, Running, Sport | Tagged , , , | Leave a comment

How well do big brands communicate sustainability?

Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

Posted in Business, Marketing, Media, Retail, Social media, Sustainability | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Lights! Camera! Action! We’re in the movie business

We have long been renowned for our excellent work in the worlds of sport, education and business; but now we’re in the movies too! While we continue to work across a range of sectors, helping clients develop and communicate their … Continue reading

Posted in Broadcast, Business, Film, Marketing, Media, Public relations, Social media, Television, Video | Tagged , , , , | 2 Comments

Social media – Rhinos show how to win when you lose

Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher. Running a sport club’s social media channels is easy after a win.  It’s what you do after a loss that matters most.

Posted in Football, Marketing, Rugby league, Social media, Sport | Tagged , , , , | Leave a comment

Jeremy Corbyn and the value of authenticity in PR

This post was written by a (non-Labour supporting) member of the Weltch Media team in August 2015, during the campaign for the leadership of the party. Jeremy Corbyn, pictured, is currently [Aug 2015] providing the biggest shakeup to the Labour … Continue reading

Posted in Marketing, Media, Politics, Public relations | Tagged , , , , , , | Leave a comment