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Category Archives: Marketing
Glamorgan and 50-over cricket triumph against the odds
Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading
Posted in Cricket, Marketing, Media, Sponsorship, Sport
Tagged BBC, cricket, Durham, England and Wales Cricket Board, Essex, First Class Cricket, Glamorgan, Michael Atherton, Nottingham, RL Cup, Royal London Cup, Sky Cricket, The Hundred
1 Comment
How our training went online – and off
The COVID-19 pandemic has pushed almost everything online – from shopping to business meetings, from parties to plays, writes Andrew Weltch. Although we’ve been working remotely online for years, until 2020, we never considered offering training that way – now … Continue reading
Posted in Business, Education, Marketing, Media, Public relations
Tagged buffet lunch, copywriting, copywriting training, COVID-19, media, Media training, online training, pandemic, remote working, Training
1 Comment
What’s in a name? Five teams accused of causing offence with ethnic stereotypes
Our senior consultant Andrew Weltch looks at the recent heightened controversy over some sports teams’ names, accused of reinforcing ethnic stereotypes – and what they’re doing (or not doing) about it. There are all sorts of weird and wonderful names … Continue reading
Posted in American football, Baseball, Business, Canadian, Football, Ice hockey, Marketing, Rugby league, Rugby union, Sport
Tagged Atlanta Braves, baseball, Big Chief, Boston, Canadian Football League, CFL, Cheetahs, Chicago Blackhawks, Chief Wahoo, Cleveland Indians, Edmonton Eskimos, Edmonton Football Team, Exeter Chiefs, Free State Cheetas, hockey, ice hockey, Kansas City Chiefs, Leeds Rhinos, MLB, Native American, NFL, NHL, rugby league, rugby union, San Jose Sharks, sports teams, Washington Football Team, Washington Redskins
1 Comment
It may have a website, but does that university exist?
Our senior correspondent Andrew Weltch issues a warning about fake university websites. At Weltch Media, we’re very familiar with university websites. Higher education is one of our specialist fields, and much of our writing is for clients’ sites. Last year … Continue reading
Posted in Education, Marketing, Media
Tagged Ed Sheeran, Harry Potter, higher education, Swansea University, University of Suffolk
1 Comment
Unlocking creative potential in higher education marketing
Guest post by Martyn Edwards, Interim Director, Marketing, Recruitment & International at Swansea University. This is always a pivotal time for higher education marketers – A-level results day [Thursday August 15] signals the start in earnest of Clearing. The well-publicised … Continue reading
Reaching out to leverage synergies? Please don’t!
Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.
Posted in Business, Marketing, Public relations
Tagged Chris Lake, Christopher Ratcliff, Econsultancy
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Three reasons to sponsor women’s sport
Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading
Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport
Tagged cricket, England, Jana-Kate Richards, Kia, Kitsons, LPGA, Northern Ireland, soccer, sports, This Girl Can, Torquay, Torquay United, Torquay United Ladies FC, Women in Sport, Women's Rugby World Cup, Women's Super League
1 Comment
Challenges and changes: How an independent soccer magazine defied the prophets of doom
Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading
Welcome to parkrun – the Saturday morning phenomenon
We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth … Continue reading
Posted in Health, Marketing, Running, Sport
Tagged Bushy Park, Cardiff, Couch to 5k, parkrun
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