Category Archives: Media

It may have a website, but does that university exist?

Our senior correspondent Andrew Weltch issues a warning about fake university websites. At Weltch Media, we’re very familiar with university websites. Higher education is one of our specialist fields, and much of our writing is for clients’ sites. Last year … Continue reading

Posted in Education, Marketing, Media | Tagged , , , , | 1 Comment

The Hundred – the other side of the coin

Guest post by Annie Chave, who questions the England and Wales Cricket Board’s (ECB) reasons for introducing The Hundred, a new extra-short form of cricket at the height of the 2020 season, and explains the ‘Oppose The 100’ campaign. I … Continue reading

Posted in Cricket, Media, Sport, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Still not tired of London and its ‘wonderful immensity’

“… when a man is tired of London, he is tired of life; for there is in London all that life can afford.”  Our senior consultant Andrew Weltch argues it’s probably as true today as it was when Samuel Johnson … Continue reading

Posted in Broadcast, Business, Media, Television, Transport | Tagged , , , , , , , | 1 Comment

Reaching out to leverage synergies? Please don’t!

Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.

Posted in Business, Marketing, Public relations | Tagged , , | Leave a comment

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Challenges and changes: How an independent soccer magazine defied the prophets of doom

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading

Posted in Association Football / soccer, Business, Football, Magazines, Marketing, Media, Sport, Uncategorized | Tagged , , , | Leave a comment

Fatima joins the Capitals – because hockey is for everyone

Top-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes … Continue reading

Posted in Ice hockey, Media, Politics, Sport | Tagged , , , , , , , , , , , , , , | 1 Comment