Category Archives: Rugby union

What’s in a name? Five teams accused of causing offence with ethnic stereotypes

Our senior consultant Andrew Weltch looks at the recent heightened controversy over some sports teams’ names, accused of reinforcing ethnic stereotypes – and what they’re doing (or not doing) about it. There are all sorts of weird and wonderful names … Continue reading

Posted in American football, Baseball, Business, Canadian, Football, Ice hockey, Marketing, Rugby league, Rugby union, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | 1 Comment

You’re a football fan? Well, it is a great game(s)

So you’re a football fan? Which football? Here’s our quick dash through the great games that share the name.

Posted in American football, Association Football / soccer, Austrailian Rules, Canadian, Football, Gaelic football, International rules, Rugby league, Rugby union, Sport, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

In sport, sometimes more is less

For fans of international sport, these may appear to be the best of times. Top-level international competition seems to be taking place all the time. But is that actually a good thing?

Posted in Broadcast, Cricket, Football, Media, Rugby league, Rugby union, Sponsorship, Sport, Television, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

England – world sport’s stateless nation

England may be a world power in several sports, but unlike its rivals – whether it’s Australia in cricket, New Zealand in rugby union (an ambitious claim to rivalry, we admit) or Germany Slovenia in soccer – it lacks real … Continue reading

Posted in Association Football / soccer, Cricket, Football, Rugby union, Sport | Tagged , , , , , | Leave a comment