Category Archives: Business

Women’s sports sponsorship has come a long way

Women’s sports sponsorship in the UK has come a long way in the last few decades, writes Rachelle Cohen. In the past, women’s sports were often overlooked and underfunded, with sponsorships and media coverage disproportionately focused on men’s sports. But, … Continue reading

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Glamorgan and 50-over cricket triumph against the odds

Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading

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How our training went online – and off

The COVID-19 pandemic has pushed almost everything online – from shopping to business meetings, from parties to plays, writes Andrew Weltch. Although we’ve been working remotely online for years, until 2020, we never considered offering training that way – now … Continue reading

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Will these famous Hollywood faces really invest in Wrexham AFC?

Our communications assistant Sophie Platt (who happens to be from Wrexham) looks at the unlikely connection between her home-town team and two Hollywood stars. Wrexham is a small town in the north east of Wales. It is home to the … Continue reading

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What’s in a name? Five teams accused of causing offence with ethnic stereotypes

Our senior consultant Andrew Weltch looks at the recent heightened controversy over some sports teams’ names, accused of reinforcing ethnic stereotypes – and what they’re doing (or not doing) about it. There are all sorts of weird and wonderful names … Continue reading

Posted in American football, Baseball, Business, Canadian, Football, Ice hockey, Marketing, Rugby league, Rugby union, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

UK universities face a crisis worse than Brexit

Already preparing for the negative effect of Brexit, the UK’s higher education sector is now facing a much more serious crisis – the devastating impact of the coronavirus pandemic, coupled with the prospect of the country leaving the EU without … Continue reading

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It may have a website, but does that university exist?

Our senior correspondent Andrew Weltch issues a warning about fake university websites. At Weltch Media, we’re very familiar with university websites. Higher education is one of our specialist fields, and much of our writing is for clients’ sites. Last year … Continue reading

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Still not tired of London and its ‘wonderful immensity’

“… when a man is tired of London, he is tired of life; for there is in London all that life can afford.”  Our senior consultant Andrew Weltch argues it’s probably as true today as it was when Samuel Johnson … Continue reading

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Unlocking creative potential in higher education marketing

Guest post by Martyn Edwards, Interim Director, Marketing, Recruitment & International at Swansea University. This is always a pivotal time for higher education marketers – A-level results day [Thursday August 15] signals the start in earnest of Clearing. The well-publicised … Continue reading

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Reaching out to leverage synergies? Please don’t!

Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.

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