Category Archives: Sport

Women’s sports sponsorship has come a long way

Posted on January 4, 2023 by weltchmedia

Women’s sports sponsorship in the UK has come a long way in the last few decades, writes Rachelle Cohen. In the past, women’s sports were often overlooked and underfunded, with sponsorships and media coverage disproportionately focused on men’s sports. But, … Continue reading →

Posted in Business, Marketing, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

The year’s best looking oval track race cars

Posted on December 29, 2022 by weltchmedia

Which was the best looking car to grace the UK’s oval tracks in 2022? It’s a question we had to ask, after conducting a very non-scientific study to find the best in the USA, writes Andy Weltch. So we asked … Continue reading →

Posted in Motor sport, Oval racing, Sport | Tagged , , , , , , , , , , | Leave a comment

Seeking the USA’s best looking short track car

Posted on November 3, 2022 by weltchmedia

There’s a wonderful account we follow on Twitter called Short Track Pictures, writes Andy Weltch. As the name suggests, it shares photos of short track racing cars. We recently asked the account holder what do they consider the best looking … Continue reading →

Posted in Motor sport, Motoring, Oval racing, Speedway, Sport | Tagged , , , , | 2 Comments

A new home for Team GB snow sports?

Posted on April 4, 2022 by weltchmedia

Team GB snow sports could have a new home in the South Wales valleys if an ambitious plan for a major sports and leisure complex goes ahead, writes Andy Weltch. The team behind the proposed Rhydycar West active tourism, sport and … Continue reading →

Posted in Design, Sport, Winter sports | 1 Comment

On top of the world at Ipswich

Posted on September 20, 2021 by weltchmedia

Our senior consultant Andy Weltch reflects on a childhood ambition fulfilled – a visit to the world hot rod championship. For many British kids of my generation, growing up in the ’70s meant the great TV sporting occasions were the … Continue reading →

Posted in Motor sport, Motoring, Oval racing, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

New book will inform any runner – and encourage some to go further

Posted on September 3, 2021 by weltchmedia

Our senior consultant Andrew Weltch reviews a new book with lessons for all runners and inspiration for many. Running is big business these days – a healthy activity which can be done almost anywhere with relatively little specialist kit, it’s … Continue reading →

Posted in Health, Running, Sport | Tagged , , , , , , , , , , , | 1 Comment

Glamorgan and 50-over cricket triumph against the odds

Posted on August 26, 2021 by weltchmedia

Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading →

Posted in Cricket, Marketing, Media, Sponsorship, Sport | Tagged , , , , , , , , , , , , | 1 Comment

The England team that has made a stand by taking a knee – and much more

Posted on July 8, 2021 by weltchmedia

Our senior consultant Andrew Weltch looks at Gareth Southgate’s England soccer team – a group of players who stand (or kneel) for something. Win or lose in Sunday’s [July 11th 2021] UEFA European Championship final, there’s something undeniably special about … Continue reading →

Posted in Association Football / soccer, Football, Sport | Tagged , , , , , , , , | 1 Comment

Will these famous Hollywood faces really invest in Wrexham AFC?

Posted on October 19, 2020 by weltchmedia

Our communications assistant Sophie Platt (who happens to be from Wrexham) looks at the unlikely connection between her home-town team and two Hollywood stars. Wrexham is a small town in the north east of Wales. It is home to the … Continue reading →

Posted in Association Football / soccer, Business, Football, Sport | Tagged , , , , , , , , , , , | 1 Comment

What’s in a name? Five teams accused of causing offence with ethnic stereotypes

Posted on October 6, 2020 by weltchmedia

Our senior consultant Andrew Weltch looks at the recent heightened controversy over some sports teams’ names, accused of reinforcing ethnic stereotypes – and what they’re doing (or not doing) about it. There are all sorts of weird and wonderful names … Continue reading →

Posted in American football, Baseball, Business, Canadian, Football, Ice hockey, Marketing, Rugby league, Rugby union, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment