Category Archives: Sport

The Hundred – the other side of the coin

Guest post by Annie Chave, who questions the England and Wales Cricket Board’s (ECB) reasons for introducing The Hundred, a new extra-short form of cricket at the height of the 2020 season, and explains the ‘Oppose The 100’ campaign. I … Continue reading

Posted in Cricket, Media, Sport, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

GB hockey facing the world’s best

For the first time in a quarter-century, Britain’s men’s ice hockey team is competing at the sport’s highest level, writes Andrew Weltch. Team GB qualified for the top-flight world championship in Slovakia by winning Division 1A last season – a … Continue reading

Posted in Ice hockey, Sport | 1 Comment

Free bagels in the Big Apple – running with the New York Road Runners

Our senior consultant Andrew Weltch looks at the success of New York Road Runners in getting people of all ages and abilities running the sidewalks, streets and parks of the five boroughs. Running (or, more accurately for many of us, … Continue reading

Posted in Running, Sport | Tagged , , , , , , , , , | 1 Comment

90 years of speedway in Cardiff

As the British Speedway Grand Prix returns to Cardiff, our senior consultant, Andrew Weltch, author of the history of Speedway in Wales, looks at the arrival of the sport in the city 90 years ago. Top-level speedway has become an … Continue reading

Posted in Motor sport, Speedway, Sport | Tagged , , , , , | 1 Comment

World Rallycross to switch on electric championship

It has been clear for some time that the days of petrol and diesel cars are numbered – not just on the roads, but on the race tracks too, writes Weltch Media senior consultant, Andrew Weltch. Reports that World Rallycross … Continue reading

Posted in Motor sport, Motoring, Rallying, Road racing, Sport, Sustainability, Transport | Tagged , , , , , | Leave a comment

For Dutch women’s soccer, something was even bigger than winning Euro 2017

Guest post by Emma Coolen, would-be professional soccer player, whose ambition is to be part of the Netherlands squad for the 2019 World Cup. ‘Come on ladies. Make us proud. Show the entire country what you are capable of!’, I wrote … Continue reading

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Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment