Category Archives: Sport

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Challenges and changes: How an independent soccer magazine defied the prophets of doom

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales. As the editor / publisher of a … Continue reading

Posted in Association Football / soccer, Business, Football, Magazines, Marketing, Media, Sport, Uncategorized | Tagged , , , | Leave a comment

Fatima joins the Capitals – because hockey is for everyone

Top-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes … Continue reading

Posted in Ice hockey, Media, Politics, Sport | Tagged , , , , , , , , , , , , , , | 1 Comment

Welcome to parkrun – the Saturday morning phenomenon

We’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth … Continue reading

Posted in Health, Marketing, Running, Sport | Tagged , , , | Leave a comment

Social media – Rhinos show how to win when you lose

Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher. Running a sport club’s social media channels is easy after a win.  It’s what you do after a loss that matters most.

Posted in Football, Marketing, Rugby league, Social media, Sport | Tagged , , , , | Leave a comment

Women’s sport – it’s serious, but we’re glad it’s still fun

Women’s sport seems to have hit new heights – in Britain at least – in 2015.

Posted in Association Football / soccer, Cricket, Football, Health, netball, Sport, Tennis | Tagged , , , , , , , | 3 Comments

Community tennis on the charge in Wales

Guest post by Peter Drew CEO – Tennis Wales With Wimbledon on the horizon once again it always brings out the discussion about tennis being an overly elitist and expensive sport in Wales and in Britain, and the governing bodies … Continue reading

Posted in Education, Sport, Tennis | Tagged , , , , , , , | 2 Comments