Category Archives: Sport

On top of the world at Ipswich

Our senior consultant Andy Weltch reflects on a childhood ambition fulfilled – a visit to the world hot rod championship. For many British kids of my generation, growing up in the ’70s meant the great TV sporting occasions were the … Continue reading

Posted in Motor sport, Motoring, Oval racing, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

New book will inform any runner – and encourage some to go further

Our senior consultant Andrew Weltch reviews a new book with lessons for all runners and inspiration for many. Running is big business these days – a healthy activity which can be done almost anywhere with relatively little specialist kit, it’s … Continue reading

Posted in Health, Running, Sport | Tagged , , , , , , , , , , , | 1 Comment

Glamorgan and 50-over cricket triumph against the odds

Our senior consultant and long-time Glamorgan cricket supporter, Andrew Weltch, looks at an unusual victory in an unusual year. The summer of 2021 has been a very strange one for cricket in England and Wales. And I’m not talking about … Continue reading

Posted in Cricket, Marketing, Media, Sponsorship, Sport | Tagged , , , , , , , , , , , , | 1 Comment

The England team that has made a stand by taking a knee – and much more

Our senior consultant Andrew Weltch looks at Gareth Southgate’s England soccer team – a group of players who stand (or kneel) for something. Win or lose in Sunday’s [July 11th 2021] UEFA European Championship final, there’s something undeniably special about … Continue reading

Posted in Association Football / soccer, Football, Sport | Tagged , , , , , , , , | 1 Comment

Will these famous Hollywood faces really invest in Wrexham AFC?

Our communications assistant Sophie Platt (who happens to be from Wrexham) looks at the unlikely connection between her home-town team and two Hollywood stars. Wrexham is a small town in the north east of Wales. It is home to the … Continue reading

Posted in Association Football / soccer, Business, Football, Sport | Tagged , , , , , , , , , , , | 1 Comment

What’s in a name? Five teams accused of causing offence with ethnic stereotypes

Our senior consultant Andrew Weltch looks at the recent heightened controversy over some sports teams’ names, accused of reinforcing ethnic stereotypes – and what they’re doing (or not doing) about it. There are all sorts of weird and wonderful names … Continue reading

Posted in American football, Baseball, Business, Canadian, Football, Ice hockey, Marketing, Rugby league, Rugby union, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The Hundred – the other side of the coin

Guest post by Annie Chave, who questions the England and Wales Cricket Board’s (ECB) reasons for introducing The Hundred, a new extra-short form of cricket at the height of the 2020 season, and explains the ‘Oppose The 100’ campaign. I … Continue reading

Posted in Cricket, Media, Sport, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

GB hockey facing the world’s best

For the first time in a quarter-century, Britain’s men’s ice hockey team is competing at the sport’s highest level, writes Andrew Weltch. Team GB qualified for the top-flight world championship in Slovakia by winning Division 1A last season – a … Continue reading

Posted in Ice hockey, Sport | 1 Comment

Free bagels in the Big Apple – running with the New York Road Runners

Our senior consultant Andrew Weltch looks at the success of New York Road Runners in getting people of all ages and abilities running the sidewalks, streets and parks of the five boroughs. Running (or, more accurately for many of us, … Continue reading

Posted in Running, Sport | Tagged , , , , , , , , , | 2 Comments

90 years of speedway in Cardiff

As the British Speedway Grand Prix returns to Cardiff, our senior consultant, Andrew Weltch, author of the history of Speedway in Wales, looks at the arrival of the sport in the city 90 years ago. Top-level speedway has become an … Continue reading

Posted in Motor sport, Speedway, Sport | Tagged , , , , , | 1 Comment