Welcome to parkrun – the Saturday morning phenomenon

30656815656_4d3e257704_oWe’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth of parkrun? Our senior consultant Andrew Weltch, a regular parkrunner himself, looks at the Saturday morning phenomenon. Continue reading

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How well do big brands communicate sustainability?

big-brand-report-2016Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

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Lights! Camera! Action! We’re in the movie business

cinemaWe have long been renowned for our excellent work in the worlds of sport, education and business; but now we’re in the movies too!

While we continue to work across a range of sectors, helping clients develop and communicate their messages through publications, social media, event management, PR and more, film is our newest and fastest-growing field.
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Posted in Broadcast, Business, Film, Marketing, Media, Public relations, Social media, Television, Video | Tagged , , , , | 2 Comments

Social media – Rhinos show how to win when you lose

JOB2089W0791Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher.

Running a sport club’s social media channels is easy after a win.  It’s what you do after a loss that matters most.
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Social media has made us all publishers, but not fact-checkers

churchill quoteSocial media has succeeded in making us all publishers, but sadly too few of us are fact-checkers – the rise of the phoney meme is evidence of that. Continue reading

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Women’s sport – it’s serious, but we’re glad it’s still fun

NWC 15 aWomen’s sport seems to have hit new heights – in Britain at least – in 2015.
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Posted in Association Football / soccer, Cricket, Football, Health, netball, Sport, Tennis | Tagged , , , , , , , | 3 Comments

Jeremy Corbyn and the value of authenticity in PR

CorbynThis post was written by a (non-Labour supporting) member of the Weltch Media team in August 2015, during the campaign for the leadership of the party.

Jeremy Corbyn, pictured, is currently [Aug 2015] providing the biggest shakeup to the Labour Party since the creation of New Labour in the 1990s.
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