Neil Warnock’s Public Relations Masterclass

Guest post by Reece Chambers on the weekend’s post-game press conference by Cardiff City manager Neil Warnock, and how it demonstrated a mastery of PR.

It’s 6.54pm on Saturday evening. Mr Warnock has just trudged back into the house and kicked his shoes off before settling down with a glass of fine red wine for the evening. All seems normal in the Warnock household, but what had preceded Warnock’s journey home was another masterclass in the communicatory skills of a wise professional.

90 years of speedway in Cardiff

As the British Speedway Grand Prix returns to Cardiff, our senior consultant, Andrew Weltch, author of the history of Speedway in Wales, looks at the arrival of the sport in the city 90 years ago.

Top-level speedway has become an annual fixture on Cardiff’s sporting calendar, and as the 2018 Adrian Flux FIM British Speedway Grand Prix gets under way in the Principality Stadium on Saturday [July 21st], it will be 90 years since the sport arrived in the city.

Will GB’s promotion deliver a boost for UK ice hockey?

Great Britain’s sensational promotion to the top flight of world championship ice hockey could give the sport the boost it needs, writes our senior consultant Andrew Weltch.

As the lowest ranked team in the IIHF’s Division 1A (the second level), GB was expected to struggle against the likes of Hungary, Italy and Kazakhstan.

But they won four of their five games – including a final-game penalty-shot victory over hosts Hungary in front of 8,500 fans in Budapest last night (Saturday April 28th) to clinch the gold medal.

World Rallycross to switch on electric championship

It has been clear for some time that the days of petrol and diesel cars are numbered – not just on the roads, but on the race tracks too, writes Weltch Media senior consultant, Andrew Weltch.

Reports that World Rallycross will have electric cars as its headline class within the next two years have made that fact even clearer.

For Dutch women’s soccer, something was even bigger than winning Euro 2017

Guest post by Emma Coolen, would-be professional soccer player, whose ambition is to be part of the Netherlands squad for the 2019 World Cup.

‘Come on ladies. Make us proud. Show the entire country what you are capable of!’, I wrote on my blog on July 16th, earlier this year [2017].

Reaching out to leverage synergies? Please don’t!

Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship.

In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the women’s rugby world cup, and many other examples.