90 years of speedway in Cardiff

speedway_008As the British Speedway Grand Prix returns to Cardiff, our senior consultant, Andrew Weltch, author of the history of Speedway in Wales, looks at the arrival of the sport in the city 90 years ago.

Top-level speedway has become an annual fixture on Cardiff’s sporting calendar, and as the 2018 Adrian Flux FIM British Speedway Grand Prix gets under way in the Principality Stadium on Saturday [July 21st], it will be 90 years since the sport arrived in the city. Continue reading

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Will GB’s promotion deliver a boost for UK ice hockey?

h 3Great Britain’s sensational promotion to the top flight of world championship ice hockey could give the sport the boost it needs, writes our senior consultant Andrew Weltch.

As the lowest ranked team in the IIHF’s Division 1A (the second level), GB was expected to struggle against the likes of Hungary, Italy and Kazakhstan.

But they won four of their five games – including a final-game penalty-shot victory over hosts Hungary in front of 8,500 fans in Budapest last night (Saturday April 28th) to clinch the gold medal. Continue reading

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World Rallycross to switch on electric championship

10052 WRXIt has been clear for some time that the days of petrol and diesel cars are numbered – not just on the roads, but on the race tracks too, writes Weltch Media senior consultant, Andrew Weltch.

Reports that World Rallycross will have electric cars as its headline class within the next two years have made that fact even clearer. Continue reading

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For Dutch women’s soccer, something was even bigger than winning Euro 2017

Guest post by Emma Coolen, would-be professional soccer player, whose ambition is to be part of the Netherlands squad for the 2019 World Cup.

‘Come on ladies. Make us proud. Show the entire country what you are capable of!’, I wrote on my blog on July 16th, earlier this year [2017]. Continue reading

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Reaching out to leverage synergies? Please don’t!

Our senior consultant Andrew Weltch reaches out to leverage some synergies going forward. A look at the crime against language – business jargon.

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Three reasons to sponsor women’s sport

Jana pres Aug 2017Women’s sport is on the rise, and it offers great opportunities for sponsorship.

In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the women’s rugby world cup, and many other examples. Continue reading

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Challenges and changes: How an independent soccer magazine defied the prophets of doom

Guest post by David Collins of Welsh Football magazine. Here he looks at the challenges this independent print magazine has faced in its 25 years of covering all aspects of soccer in Wales.

As the editor / publisher of a small, independent magazine, the publication’s recent 25th anniversary gave me cause to reflect on the changes – and challenges – we’ve faced since we launched in 1992. Continue reading

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Fatima joins the Capitals – because hockey is for everyone

fatima-al-aliTop-level sport has huge potential to influence attitudes and behaviour. That’s why we despair when a pro soccer player takes a dive and rejoice when a tennis player concedes a disputed point. Athletes’ actions will be imitated and their attitudes set the moral tone for their sport. Continue reading

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Welcome to parkrun – the Saturday morning phenomenon

30656815656_4d3e257704_oWe’ve celebrated in previous posts some of the outstanding successes in increasing participation in sport – the booming numbers playing tennis in Wales and the wonderful This Girl Can campaign from Sport England – but can any match the growth of parkrun? Our senior consultant Andrew Weltch, a regular parkrunner himself, looks at the Saturday morning phenomenon. Continue reading

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How well do big brands communicate sustainability?

big-brand-report-2016Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

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