Tag Archives: Leeds Rhinos

What’s in a name? Five teams accused of causing offence with ethnic stereotypes

Our senior consultant Andrew Weltch looks at the recent heightened controversy over some sports teams’ names, accused of reinforcing ethnic stereotypes – and what they’re doing (or not doing) about it. There are all sorts of weird and wonderful names … Continue reading

Posted in American football, Baseball, Business, Canadian, Football, Ice hockey, Marketing, Rugby league, Rugby union, Sport | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Social media – Rhinos show how to win when you lose

Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher. Running a sport club’s social media channels is easy after a win.  It’s what you do after a loss that matters most.

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How a Super League shock played out in social media

Among all the codes of football, rugby league seems to produce more than its share of off-field controversy – and this week’s jaw-dropping announcement of the new Super League licences was played out in real-time through social media.

Posted in Broadcast, Canadian, Football, Ice hockey, Media, Public relations, Rugby league, Social media, Sport, Television, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 3 Comments