Tag Archives: cricket

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Women’s sport – it’s serious, but we’re glad it’s still fun

Women’s sport seems to have hit new heights – in Britain at least – in 2015.

Posted in Association Football / soccer, Cricket, Football, Health, netball, Sport, Tennis | Tagged , , , , , , , | 3 Comments

F1 roars over to Sky Sports – why the upset?

As Sky Sports’ new Formula 1 channel goes live, we wonder – why were people so upset?

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Twitter user protests – I am not a freaking cricket match!

We’ve written before about the power of social media to thrust fame upon people, even when they don’t seek it.

Posted in Cricket, Media, Social media, Sport, Uncategorized | Tagged , , , , , , , , , , | 4 Comments

Sporting heroes? Yes, they do exist

The word “hero” is used all too freely by sports journalists – usually wrongly. But there are real heroes in sport, and one candidate for that description was in Cardiff last night – former Zimbabwe cricketer Henry Olonga, who publicly … Continue reading

Posted in Broadcast, Cricket, Media, Newspapers, Politics, Sport, Television, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Why are sports bosses so scared of social media?

England’s cricketers are the latest professional athletes to face the prospect of a ban from social networks such as Twitter and Facebook. It seems a drastic measure, and one which will upset the many followers of players such as Graham Swann and Kevin Pietersen, but sports organisations do seem particularly scared of social media. Continue reading

Posted in Cricket, Football, Golf, Media, Rugby league, Social media, Sport, Uncategorized | Tagged , , , , , , , , , , , , , | 7 Comments

England – world sport’s stateless nation

England may be a world power in several sports, but unlike its rivals – whether it’s Australia in cricket, New Zealand in rugby union (an ambitious claim to rivalry, we admit) or Germany Slovenia in soccer – it lacks real … Continue reading

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