Category Archives: Cricket

Three reasons to sponsor women’s sport

Women’s sport is on the rise, and it offers great opportunities for sponsorship. In the UK this year [2017] we’ve seen the success of women’s Super League cricket, the continuing growth of women’s soccer, England reaching the final of the … Continue reading

Posted in Association Football / soccer, Business, Cricket, Football, Golf, Marketing, Rugby union, Sponsorship, Sport | Tagged , , , , , , , , , , , , , , , | Leave a comment

Women’s sport – it’s serious, but we’re glad it’s still fun

Women’s sport seems to have hit new heights – in Britain at least – in 2015.

Posted in Association Football / soccer, Cricket, Football, Health, netball, Sport, Tennis | Tagged , , , , , , , | 3 Comments

Howzat? England wins The Ashes on Twitter

England’s cricketers didn’t just win The Ashes – the historic Test match cricket series against Australia – they also won the battle on Twitter.

Posted in Cricket, Media, Social media, Sport, Uncategorized | Tagged , , , , , , , | Leave a comment

Aussies’ Ashes Tweet “sucked ass”

As usual, the current Ashes cricket series is producing plenty of talking points, and inevitably social media is involved. Back in 2010, we wrote about a Twitter mix-up over the name The Ashes. This time, Cricket Australia’s own Twitter account … Continue reading

Posted in Cricket, Media, Social media, Sport | Tagged , , , , | 2 Comments

The teamwork lessons which business can learn from sport

Sport has takenĀ a lot of lessons from business over recent years, but an event this week has convinced us thatĀ business could learn more from sport.

Posted in Business, Cricket, Motor sport, Road racing, Sport, Tennis, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

In sport, sometimes more is less

For fans of international sport, these may appear to be the best of times. Top-level international competition seems to be taking place all the time. But is that actually a good thing?

Posted in Broadcast, Cricket, Football, Media, Rugby league, Rugby union, Sponsorship, Sport, Television, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Twitter user protests – I am not a freaking cricket match!

We’ve written before about the power of social media to thrust fame upon people, even when they don’t seek it.

Posted in Cricket, Media, Social media, Sport, Uncategorized | Tagged , , , , , , , , , , | 4 Comments