Category Archives: Social media

How well do big brands communicate sustainability?

Posted on December 22, 2016 by weltchmedia

Companies may talk a good game when it comes to sustainability and corporate social responsibility, but how well do they really communicate the issues to consumers?

Posted in Business, Marketing, Media, Retail, Social media, Sustainability | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Lights! Camera! Action! We’re in the movie business

Posted on October 12, 2016 by weltchmedia

We have long been renowned for our excellent work in the worlds of sport, education and business; but now we’re in the movies too! While we continue to work across a range of sectors, helping clients develop and communicate their … Continue reading →

Posted in Broadcast, Business, Film, Marketing, Media, Public relations, Social media, Television, Video | Tagged , , , , | 2 Comments

Social media – Rhinos show how to win when you lose

Posted on April 6, 2016 by weltchmedia

Guest post by James Gordon of JDG Media Ltd, Sports content provider and publisher. Running a sport club’s social media channels is easy after a win.  It’s what you do after a loss that matters most.

Posted in Football, Marketing, Rugby league, Social media, Sport | Tagged , , , , | Leave a comment

Social media has made us all publishers, but not fact-checkers

Posted on February 16, 2016 by weltchmedia

Social media has succeeded in making us all publishers, but sadly too few of us are fact-checkers – the rise of the phoney meme is evidence of that.

Posted in Politics, Social media | Tagged , , , , , | Leave a comment

Big brands fail to reach consumers on sustainability

Posted on November 4, 2014 by weltchmedia

Some of the world’s biggest consumer goods companies are missing out on a golden opportunity to communicate about sustainability with consumers, a new report reveals.

Posted in Business, Marketing, Public relations, Retail, Social media | Tagged , , , , , , | 1 Comment

Do those ‘likes’ really matter?

Posted on June 27, 2014 by weltchmedia

Does Facebook sometimes depress you because everyone else’s life seems better than yours?

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Does cinema offer a model to save regional newspapers?

Posted on November 11, 2013 by weltchmedia

It’s hard to be optimistic about the prospects for newspapers in Britain, especially local and regional titles, which appear trapped in a vicious cycle of falling sales and reduced advertising revenue.

Posted in Business, Media, Newspapers, Social media, Uncategorized | Tagged , , , , , | 1 Comment

Howzat? England wins The Ashes on Twitter

Posted on August 27, 2013 by weltchmedia

England’s cricketers didn’t just win The Ashes – the historic Test match cricket series against Australia – they also won the battle on Twitter.

Posted in Cricket, Media, Social media, Sport, Uncategorized | Tagged , , , , , , , | Leave a comment

Aussies’ Ashes Tweet “sucked ass”

Posted on July 21, 2013 by weltchmedia

As usual, the current Ashes cricket series is producing plenty of talking points, and inevitably social media is involved. Back in 2010, we wrote about a Twitter mix-up over the name The Ashes. This time, Cricket Australia’s own Twitter account … Continue reading →

Posted in Cricket, Media, Social media, Sport | Tagged , , , , | 2 Comments

Are hyperlocal news sites the future of local journalism?

Posted on April 19, 2013 by weltchmedia

We hear (and indeed have ourselves expressed) much lamenting at the apparently inevitable decline of local newspapers, but perhaps hyperlocal news websites offer hope for the future.

Posted in Business, Media, Newspapers, Public relations, Social media, Uncategorized | Tagged , , , , , , , , | 3 Comments