The man who changed the face of tennis

MD speech cropAmid all the worthy winners at last week’s Tennis Wales awards, a 78-year-old man stole the show. That’s understandable because Mike Davies is the man who changed the face of tennis.

Swansea-born Mike is a former British number one, and a Wimbledon finalist. But his greatest contribution came as a promoter, who popularised tennis for TV audiences in the US and around the world.

Coloured tennis balls, coloured clothing, time limits between points, rests between odd games: all these and more innovations are because of Mike Davies. It’s no exageration to say that without him, the modern game would look very different indeed.

Now a resident of Florida, Mike was back in Wales to receive the President’s Award at the 2013 Tennis Wales Awards, held at the Royal Welsh College of Music and Drama in Cardiff.

Mike earned a standing ovation for his fascinating talk, covering his early struggles as a young professional, shunned by the tennis establishment, and his later battles and triumphs to modernise the sport.

Congratulations to him, and congratulations to our client Tennis Wales for acknowledging his outstanding contribution to the sport.

You may be interested in these previous posts on a successful summer for Welsh tennis and this on the origins of lawn tennis in Wales.

Maybe we can help your sports organisation? Check out our services.

This entry was posted in Broadcast, Marketing, Media, Sport, Television, Tennis, Uncategorized and tagged , , , , . Bookmark the permalink.

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